Manager, Performance Marketing (Paid Media), China

Responsibilities

• Own the China performance marketing strategy across awareness, demand, and pipeline acceleration programs.
• Build and manage quarterly and monthly media plans, budgets, and forecasts tied to revenue targets.
• Lead end-to-end campaign execution across Baidu, Tencent (WeChat/WeCom), ByteDance (Douyin/Toutiao), and the Alibaba ecosystem.
• Manage agencies and vendors to ensure best-in-class bidding, targeting, and creative testing.
• Partner with Marketing Operations to design lead capture, scoring, and routing frameworks integrated with CRM.
• Support ABM and key-account programs through account targeting and intent data activation.
• Own end-to-end performance reporting, including CPL, CAC, pipeline velocity, and ROI.
• Design and run A/B and multivariate tests across creatives, landing pages, and bidding strategies.
• Ensure all campaigns and data practices align with China data privacy and advertising regulations.
• Partner with Sales, SDRs, and Regional Leadership to align demand programs with pipeline priorities.

Requirements

• 5+ years of experience in performance marketing, demand generation, or growth marketing within B2B, SaaS, FinTech, or enterprise technology.
• Deep hands-on expertise with China digital platforms including Baidu, Tencent, ByteDance, and Alibaba.
• Proven track record of driving pipeline and revenue outcomes from paid media and ABM programs.
• Strong analytical skills with experience in multi-touch attribution, funnel analytics, and ROI modeling.
• Experience working closely with Marketing Operations and Sales teams on lead management and CRM integration.
• Fluency in both Mandarin and English (written and verbal).

Preferred Qualifications

• Experience scaling enterprise and upmarket GTM programs in Greater China.
• Familiarity with data residency and cross-border data transfer requirements.
• Experience managing multi-million RMB media budgets.
• Prior agency management or in-house/agency hybrid leadership experience.

About the Company

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide with fully integrated solutions to manage business accounts, payments, spend management, and treasury at a global scale.