Manager, Performance Marketing (Media)

Responsibilities

• Lead Searchlight Pictures’ performance marketing across key digital channels, optimizing campaigns through data-driven audience and bidding strategies.
• Partner with media strategy, analytics, and agency teams to execute and optimize paid media efforts.
• Implement and optimize performance measurement frameworks and KPIs to inform budget allocation decisions.
• Manage daily communication with media agency activation teams to ensure proper campaign implementation.
• Oversee ad tagging, data collection, and data governance to ensure legal compliance and accurate reporting.
• Execute test-and-learn initiatives and translate social listening insights into actionable marketing strategies.
• Collaborate with creative teams to inform asset development through performance insights and testing frameworks.
• Prepare compelling performance reporting and insights for Searchlight leadership and internal stakeholders.

Requirements

• 6+ years of experience in digital media platforms (e.g., Meta, TikTok, Google Ads, Programmatic DSPs).
• 4+ years of experience in theatrical or streaming marketing on the client, agency, or vendor side.
• Proven experience building and delivering digital plans from research through to execution.
• Strong analytical skills and proficiency in Microsoft Excel.
• Hands-on experience with digital tagging, trafficking, and verification.
• Excellent written and verbal communication skills with strong business acumen.
• Ability to work independently and collaboratively across diverse, cross-departmental teams.

Preferred Qualifications

• Passion for the entertainment industry and the specialty/independent film space.
• Experience with data analytics tools and dashboards such as Google Analytics, Adobe Analytics, Tableau, or Power BI.
• Familiarity with DMP logic, segmentation, and implementation across various platforms.
• Experience driving business goals through the application of data insights.

About the Company

Searchlight Pictures is a global specialty film and television company that develops, produces, finances, and acquires motion pictures and series for both worldwide theatrical and streaming releases. As part of The Walt Disney Company, Searchlight Pictures continues a legacy of award-winning storytelling, having amassed numerous Academy Awards and critical acclaim worldwide.