Manager Performance Marketing

Responsibilities

• Define and manage the Performance Marketing technology roadmap in partnership with Product Owners and Delivery Leads
• Translate business objectives into product requirements, user stories, and scalable technology solutions
• Drive market research, competitor benchmarking, and performance insights to identify growth opportunities
• Champion MarTech and AdTech solutions to enhance acquisition, targeting, personalization, and automation
• Lead the design and delivery of cross-functional performance marketing initiatives across paid and owned channels
• Identify capability, data, and technology gaps to improve marketing effectiveness and ROI
• Optimize marketing processes and workflows to improve campaign execution, measurement, and reporting
• Manage and prioritize product backlogs to ensure alignment with business goals
• Define and track key metrics including ROAS, CPA, CAC, conversion rate, and attribution performance
• Participate in Agile ceremonies and support ongoing product delivery and optimization

Requirements

• University degree in Marketing, Business, Technology, or a related field
• 3–5 years of experience in Performance Marketing, Growth Marketing, or Digital Acquisition
• Strong understanding of paid media, web analytics, attribution, marketing automation, and customer data platforms

Preferred Qualifications

• Experience in the aviation or travel industry
• Agile certification

About the Company

Etihad Airways is more than the UAE’s national airline - we’re shaping the future of global aviation. From our hub in Abu Dhabi, we connect people across continents and cultures, while driving our “Journey 2030” ambition to double our fleet, expand our network and grow our people for a new era of excellence.