Manager, Performance Marketing, Brandformance

Responsibilities

• Develop and execute brandformance strategies connecting upper- and lower-funnel goals across paid social, video, display, and emerging channels
• Create full-funnel frameworks to evolve brand channels into performance levers, reducing CAC and improving conversion efficiency
• Define KPIs bridging brand health and business impact, including aided awareness, engagement, and pipeline contribution
• Partner with Brand, Product Marketing, and Performance Media to align messaging, audiences, and creative across the funnel
• Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, CTV, and programmatic channels
• Manage campaign setup, pacing, and budget allocation to deliver efficiency across awareness and acquisition metrics
• Collaborate with Data Science and Analytics to measure incrementality, brand lift, and the ROI of upper-funnel investments
• Build and optimize dashboards in Looker, Tableau, or GA4 to visualize brand health and down-funnel impact

Requirements

• 5+ years of experience in performance or brand marketing, ideally within a B2B SaaS or fintech environment
• Proven track record of transforming upper-funnel channels into measurable down-funnel performance drivers
• Strong understanding of paid media ecosystems, incrementality measurement, and brand lift strategies
• Exceptional analytical skills with experience connecting media data to pipeline and ROI
• Bachelor’s degree in Data Science, Econometrics, Business Analytics, or a related field
• Excellent communication and stakeholder management skills across creative and technical functions

Preferred Qualifications

• Experience running integrated brand-to-demand campaigns across multiple geographies
• Familiarity with multi-touch attribution (MTA), MMM, and lift testing frameworks
• Understanding of AI and automation workflows for creative optimization and content scaling
• Hands-on familiarity with Marketo, Looker, SQL, Salesforce, and offline conversion tracking
• Experience optimizing for B2B SaaS or fintech pipelines with full-funnel visibility
• MBA degree is a plus

Benefits

• Competitive base salary ($110K – $170K)
• Equity and bonus opportunities
• Medical, dental, and vision insurance
• 401(k) plan and disability insurance
• 20 days of paid vacation and 12 paid company holidays

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Navan—to manage business accounts, payments, spend management, and treasury at a global scale.