Manager, Paid Media

Responsibilities

• Develop and execute multi-channel paid media strategies including SEM, paid social, programmatic, and YouTube.
• Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
• Build and manage end-to-end campaigns, including keyword selection, ad copy, creative testing, and bid strategy.
• Continuously optimize performance using A/B and multivariate testing frameworks to improve CTR, CVR, and CPL.
• Monitor and report on campaign performance, identifying actionable trends and insights.
• Ensure proper tracking and attribution via UTMs, pixels, and Salesforce/Marketo synchronization.
• Partner with Creative, Product Marketing, and Analytics teams to align messaging and scale best practices globally.

Requirements

• 5+ years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
• Deep hands-on expertise in Google Ads, LinkedIn Ads, and Meta Ads.
• Proven success optimizing campaigns for pipeline growth, ROI, and LTV:CAC efficiency.
• Strong analytical skills with proficiency in Excel/Sheets, Looker, Tableau, or GA4.
• Experience with marketing automation and CRM systems such as Marketo, HubSpot, or Salesforce.
• Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.

Preferred Qualifications

• Experience working within global or multi-regional organizations.
• Familiarity with MMPs, MMMs, and incrementality frameworks.
• Experience with creative automation or collaboration tools like Smartly, Figma, or Asana.
• Comfort with SQL or data querying for advanced performance analysis.

Benefits

• Competitive salary range ($110K – $170K) plus equity and bonus opportunities.
• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and life insurance.
• 20 days of paid vacation and 12 paid company holidays per year.
• Well-being benefits and professional growth opportunities.

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Navan—with integrated solutions for business accounts, payments, spend management, and treasury. Headquartered in Melbourne with a global presence, Airwallex is building the future of global banking.