Manager, Optimization

Responsibilities

• Execute performance marketing campaigns in collaboration with the digital performance team to maintain and exceed client goals
• Focus on daily business execution and oversee the implementation, optimization, and uploading of client campaigns
• Provide direct input and supervision to junior staff members
• Manage relationships with vendors and third-party representatives to stay updated on new features and beta programs
• Interpret performance reports to provide actionable insights and analysis to achieve campaign objectives
• Create comprehensive campaign reports and manage progress tracking, QA, and trade processes

Requirements

• Proven experience in campaign implementation and optimization
• Strong ability in performance report interpretation and data analysis
• Experience in vendor and third-party relationship management
• Proficiency in campaign reporting and quality assurance (QA) processes
• Ability to manage daily business execution in a fast-paced environment

About the Company

dentsu is a global leader in marketing and innovation, dedicated to exploring new ways to reach, engage, and nurture relationships with audiences. For over 120 years, we have driven a multiplier effect for clients through Integrated Growth Solutions, driven by our promise to innovate for impact.