Manager of Social Media and Social Partnership Strategy

Responsibilities

• Train and coach providers and staff on creating effective social media videos
• Record, recut, and post videos across social channels on a consistent cadence
• Coordinate production, including obtaining approvals and working with compliance
• Track and analyze video and content performance to refine strategy
• Manage influencer relationships and community engagement
• Manage and respond to social posts and online reviews to protect brand reputation
• Maintain an organized library of raw footage and assets
• Stay updated on platform trends and emerging formats

Requirements

• Minimum 5 years of professional experience in marketing or social media
• Experience in healthcare or a startup environment preferred
• Hands-on experience recording and editing short-form video (Instagram, TikTok, etc.)
• Proficiency with video editing apps like CapCut
• Strong skills in social media analytics
• Experience managing influencer relationships and online communities
• Ability to travel (roughly 20% local on-site and 20% out-of-town)
• Must be located in Broward or Miami-Dade County, FL
• Willingness to work some nights and weekends for events

About the Company

Bluebird Kids Health is a fast-growing organization focused on serving families through specialized pediatric care.