Manager of Digital Strategy & Brand Engagement

Responsibilities

• Plan, implement, and execute integrated marketing strategies and campaigns for Business and Financial Operations units, including Housing, Dining, and Facilities.
• Create compelling visual and video content for brand storytelling while ensuring adherence to university brand and accessibility standards.
• Manage social media content creation, engagement strategies, and departmental website updates.
• Utilize data analytics tools like Google Analytics to establish KPIs and provide actionable insights for leadership.
• Oversee digital content calendars, email communications, and short-form copywriting for various campaigns.
• Manage relationships with external vendors, such as graphic designers and printers, and collaborate with internal university partners.
• Coordinate outreach efforts and support special events, including informational presentations and tabling.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of progressive professional experience in advertising, marketing, or digital communications.
• Proficiency in graphic design tools such as Adobe Creative Suite or Canva.
• Demonstrated experience managing social media platforms and analyzing performance metrics.
• Successful completion of a pre-employment background check.

Preferred Qualifications

• Thorough understanding of email marketing platforms and website Content Management Systems (CMS).
• Strong project management and change management skills to lead cross-functional projects.
• Excellent oral and written communication skills.

Benefits

• Comprehensive medical, prescription, dental, and vision insurance.
• Generous retirement savings program with employer contributions.
• Tuition benefits and ample paid time off.
• Access to fitness center facilities and a free Pittsburgh Regional Transit bus pass.
• Support through a Family Concierge Team for childcare needs.

About the Company

Carnegie Mellon University is a world-renowned educational institution and a hub for talented innovators. We cultivate a vibrant, welcoming environment where staff members are encouraged to contribute to a mission of creating a healthier, safer, and more just life for all.