Manager, Media Analytics & Insights

Responsibilities

• Lead media analytics projects from initial business question through analysis, insight development, and client activation
• Oversee recurring and ad hoc analysis of media campaigns across multiple digital and offline channels
• Translate complex campaign data into actionable recommendations for media planners and executives
• Build measurement frameworks and KPI structures aligned to campaign strategy and business goals
• Manage and mentor analysts, providing direction on analytical approaches and expected outputs
• Ensure media data quality by identifying and resolving discrepancies across platforms and ad servers
• Partner with client stakeholders to align on campaign objectives and measurement priorities

Requirements

• 5–8 years of experience in media analytics, marketing analytics, or digital analytics
• Experience analyzing performance across channels like paid search, social, programmatic, and video
• Proven experience leading analytics projects and managing or mentoring analysts
• Strong understanding of media metrics, campaign structures, and platform reporting
• Familiarity with attribution, incrementality testing, and marketing mix modeling
• Proficiency with media platforms (e.g., Google Ads, Meta Ads Manager, Amazon Ads)
• Experience with digital analytics platforms like Adobe Analytics or Google Analytics 4
• Technical proficiency in SQL and cloud data environments (Snowflake, BigQuery, or Databricks)
• Experience with data visualization tools such as Tableau, Power BI, or Looker
• Bachelor's degree in analytics, statistics, economics, marketing, or a related field

Preferred Qualifications

• Experience in consulting or agency client-services environments
• Experience integrating media-platform data with CRM or sales data
• Proficiency in Python or R for advanced analysis and automation
• Experience in industries such as financial services, healthcare, or retail
• Familiarity with emerging uses of AI in campaign analysis and optimization