Manager, Media Analytics & Insights

Responsibilities

• Lead media analytics projects from initial business question through analysis, insight development, and client activation
• Translate client objectives and campaign strategies into measurement plans and analytical requirements
• Oversee recurring and ad hoc analysis of media campaigns across multiple digital and offline channels
• Develop performance narratives that explain performance shifts and provide actionable recommendations
• Build measurement frameworks and KPI structures aligned to business goals
• Manage and mentor analysts, providing direction on analytical approaches and reviewing deliverables
• Partner with media, marketing, and data science teams to ensure data quality and integrated solutions

Requirements

• 5–8 years of experience in media analytics, marketing analytics, or digital analytics
• Experience analyzing performance across channels like paid search, social, programmatic, and video
• Proven experience leading analytics projects and managing or mentoring analysts
• Strong understanding of media metrics, campaign structures, and optimization levers
• Familiarity with attribution, incrementality testing, and marketing mix modeling
• Proficiency with media platforms (Google Ads, Meta Ads Manager, etc.) and digital analytics tools (GA4, Adobe Analytics)
• Technical experience with SQL and cloud data environments (Snowflake, BigQuery, or Databricks)
• Experience with data visualization tools like Tableau, Power BI, or Looker
• Bachelor's degree in analytics, statistics, economics, marketing, or a related field

Preferred Qualifications

• Experience in consulting or agency environments
• Experience integrating media-platform data with CRM or sales data
• Proficiency in Python or R for advanced analysis and automation
• Experience with emerging uses of AI in campaign analysis and optimization

About the Company

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.