Manager, Marketing Operations

Responsibilities

• Engineer the marketing infrastructure by leading the people, processes, and technical architecture of the marketing stack.
• Act as the Technical Product Owner for marketing tools to ensure high-integrity data flow between systems.
• Oversee the technical execution of marketing campaigns, translating requirements into robust technical specifications.
• Architect sophisticated, AI-enhanced automation strategies to increase productivity and support rapid scaling.
• Manage marketing data within Databricks to build custom tables, deep-dive dashboards, and predictive AI workflows.
• Optimize the technical lead lifecycle, including enrichment, privacy governance, scoring models, and automated routing.
• Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer.
• Drive the MarkOps roadmap using agile methodologies, leading sprint planning and managing technical debt.

Requirements

• 6+ years of related experience in marketing operations or a similar technical role.
• Bachelor's degree or equivalent experience.
• Deep Marketo expertise, specifically regarding advanced Salesforce integrations and complex lead lifecycle workflows.
• 2+ years of hands-on experience managing marketing data within Databricks or similar database infrastructures.
• 2+ years of experience leading hybrid or remote teams with a track record of developing talent.
• Extensive knowledge of Salesforce (SFDC), including campaign hierarchies and complex attribution methodologies.
• Proven success in scaling lead management processes, predictive scoring, and conversion rate optimization.

About the Company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Our platform integrates with hundreds of partners to power end-to-end investment operations across firms of all sizes and complexity.