Manager, Marketing Operations

Responsibilities

• Engineer the marketing infrastructure by leading the technical architecture and processes of the marketing stack.
• Act as the Technical Product Owner for marketing tools, ensuring high-integrity data flow between systems.
• Oversee the technical execution of marketing campaigns and translate requirements into robust technical specifications.
• Architect complex, AI-enhanced automation strategies to increase productivity and support rapid scaling.
• Manage marketing data within Databricks to build custom tables, dashboards, and predictive AI workflows.
• Optimize the full technical lead lifecycle, including scoring models, automated routing, and conversion rate optimization.
• Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer.
• Drive the MarkOps roadmap using agile methodologies and lead sprint planning.

Requirements

• 6+ years of related experience with a Bachelor's degree or equivalent (or 4+ years with a Master's degree).
• Deep Marketo expertise with a focus on advanced Salesforce integrations and complex lead lifecycle workflows.
• 2+ years of hands-on experience managing marketing data within Databricks or similar database infrastructures.
• 2+ years of experience leading hybrid or remote teams, with a track record of developing high-performing talent.
• Extensive knowledge of Salesforce (SFDC) campaign hierarchies and complex attribution methodologies.
• Proven success in scaling lead management processes and optimizing the B2B sales and marketing funnel.

About the Company

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. The platform unifies portfolio, market, and client data to deliver AI-powered insights within investment workflows. Serving more than 1,400 firms in nearly 60 countries, Addepar manages nearly $9 trillion in assets through an open platform that integrates with hundreds of software and data partners.