Manager, Marketing, Film & TV

Responsibilities

• Drive day-to-day marketing and project management for film and TV soundtracks, presenting detailed campaigns to partners and IP owners.
• Create integrated marketing campaigns across digital, social, and offline platforms in collaboration with internal and external partners.
• Oversee campaign asset creation, presentation decks, timelines, and metadata optimization.
• Collaborate with digital and commerce teams to implement digital advertising plans, social media rollouts, and DSP advertising campaigns.
• Manage marketing budgets and communicate campaign performance and sales status to stakeholders.
• Drive soundtrack visibility through social media, influencer partnerships, giveaways, and fan engagement initiatives.
• Strategize release planning and contribute to high-level IP pitch decks and executive presentations.

Requirements

• 4-6 years of marketing experience within the music industry or broader entertainment space.
• Strong proficiency in leveraging social media platforms (X, Meta, TikTok, YouTube) as strategic marketing tools.
• Advanced knowledge of digital marketing, CRM, fan engagement, and influencer marketing.
• Excellent presentation, communication, and analytical skills.
• Ability to manage multiple projects effectively in a fast-paced, high-pressure environment.
• Familiarity with metadata optimization.

Preferred Qualifications

• Proficiency in creative tools such as Canva, PowerPoint, Photoshop, or Adobe Express.

Benefits

• Comprehensive medical, dental, vision, life, and disability coverage.
• 401K with employer matching.
• Inclusive and collaborative global community with professional growth opportunities.
• Modern office environment designed for creativity and teamwork.
• Various voluntary benefits including mental health resources, fertility coverage, and paid leave for caregivers.
• Annual winter recess.

About the Company

Sony Music Entertainment fuels the creative journey, playing a pioneering role in music history. We support a diverse roster of international superstars, developing artists, and visionary creators across more than 70 countries, working at the intersection of music, entertainment, and technology.