Manager Marketing Automation

Responsibilities

• Lead the marketing automation strategy to drive full-funnel performance and accelerate pipeline growth
• Manage and develop a team of Marketing Automation Specialists, ensuring high standards of execution
• Architect complex, multi-touch, cross-channel customer journeys across email, web, and paid media
• Operationalize Account-Based Marketing (ABM) programs in partnership with Demand Gen and Sales teams
• Optimize the Marketo database, lead scoring models, and segmentation strategies
• Define KPIs and build reporting dashboards across Marketo, Salesforce, and ABM platforms to provide actionable insights

Requirements

• 7+ years of experience in marketing automation
• 3+ years of experience managing a professional team
• Advanced expertise in Adobe Marketo (certification preferred)
• Strong working knowledge of Salesforce CRM
• Experience with ABM platforms such as Demandbase, 6sense, or Terminus
• Proven success in building full-funnel, multi-channel B2B marketing journeys

Preferred Qualifications

• Experience working in complex B2B or enterprise sales environments
• Familiarity with intent data, predictive scoring, and multi-touch attribution models
• Experience leading marketing automation transformations or large-scale system optimization initiatives

About the Company

UL Solutions is a global leader in applied safety science, dedicated to helping make the world a safer and more sustainable place through rigorous testing, inspection, and certification services.