Manager, Marketing Analytics

Responsibilities

• Analyze competitive intelligence across automotive brands including sales performance, media investment, web traffic, and consumer sentiment
• Build and validate audience profiles and consumer segments to uncover whitespace opportunities
• Monitor key competitive KPIs such as Share of Voice, Cross Shopping, and Purchase Intent
• Synthesize large, multi-source datasets into story-driven insights and strategic recommendations
• Conduct social listening and consumer perception analysis to assess brand health and campaign performance

Requirements

• 5+ years of experience in data strategy, marketing analytics, or business consulting
• Proficiency with syndicated data tools such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata, or Marketcast
• Ability to translate audience data into actionable segmentation and behavioral insights
• Ability to connect marketing metrics to downstream business KPIs like revenue and brand share
• Experience with quick-turn, client-facing reporting and data visualization
• Fluency with AI tools and LLMs for business use

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for blue chip clients including Microsoft, Ford, and Coca-Cola.