Manager, Marketing Analytics

Responsibilities

• Lead end-to-end marketing performance analysis to diagnose root causes and surface emerging trends that accelerate pipeline growth.
• Architect and evolve marketing KPI frameworks to connect activities to business outcomes like revenue influence and customer acquisition cost.
• Transform complex datasets into decision-ready narratives for executive leadership to optimize budget allocation.
• Partner cross-functionally with Revenue Operations, Sales, and Finance to ensure a single source of truth for performance metrics.
• Design and maintain scalable reporting infrastructure and executive-ready dashboards.
• Conduct advanced analytical initiatives including multi-touch attribution modeling, cohort studies, and funnel conversion analysis.
• Leverage AI and automation to accelerate data processing and deliver predictive insights.
• Champion data integrity by establishing consistent data definitions and governance standards.

Requirements

• Bachelor’s Degree and 6+ years of experience in marketing analytics, marketing operations, or revenue operations.
• Proven experience working within a B2B marketing organization, preferably in a technology or SaaS environment.
• Proficiency in data analysis using SQL and Excel.
• Experience with CRM platforms like Salesforce and BI tools (e.g., Sigma, Tableau, Looker, or Power BI).
• Strong ability to translate complex data into strategic, actionable recommendations.
• Excellent communication skills with the ability to present findings to both technical and non-technical audiences.

Benefits

• 100% company-paid Medical, Vision, and Dental coverage for you and your family.
• Four weeks of PTO for all new hires.
• PTO Embargo policy to ensure you are truly disconnected during time off.
• "Mahalo moments" program for major life milestones.
• 90-minute workout lunches and access to nutritional support.

About the Company

Bandwidth is a global software company that helps enterprises deliver exceptional experiences through voice, messaging, and emergency services. Reaching 65+ countries and over 90 percent of the global economy, we provide an owned communications cloud that delivers advanced automation, AI integrations, and premium support to the Global 2000, hyperscalers, and SaaS builders.