Manager - Integrated Marketing

Responsibilities

• Develop and execute integrated marketing campaigns aligned to business objectives, pipeline goals, and regional priorities.
• Lead multi-channel programs across digital, webinars, CXO roundtables, email, social, and 1-F ABM initiatives.
• Drive end-to-end virtual programs including content creation, promotion, speaker management, and follow-up.
• Partner closely with Sales, SDRs, Product Marketing, and regional teams for successful campaign execution.
• Track and optimize campaign performance through data-driven insights, reporting, and ROI analysis.
• Manage campaign calendars, messaging, agencies, vendors, and stakeholder communication.
• Collaborate with creative and content teams to develop compelling campaign assets and customer-centric messaging.
• Track marketing KPIs including engagement, MQLs, pipeline contribution, conversion rates, and ROI.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in integrated marketing, demand generation, or campaign management.
• Proven experience executing successful integrated campaigns across multiple channels for multi-million dollar businesses.
• Strong understanding of B2B marketing strategies and customer journey orchestration.
• Experience working closely with Sales and cross-functional global teams.
• Excellent project management, organizational, and analytical skills.
• Exceptional written and verbal communication skills.

Preferred Qualifications

• Experience in SaaS, enterprise technology, or customer experience industries.
• Familiarity with ABM platforms, CRM systems, and marketing automation tools such as Marketo, Salesforce, or HubSpot.
• Understanding of digital marketing channels including paid media, email marketing, social media, and webinars.
• Experience managing executive-level campaigns or strategic industry initiatives.

About the Company

Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale across every customer touchpoint. Today, over 1,900 enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.