Manager, Integrated Marketing - Snapdragon

Responsibilities

• Own the integrated marketing strategy and execution plan for specific areas within the Snapdragon portfolio
• Partner with Business Unit Product Marketing Managers to triage launch requests and develop integrated briefs
• Lead full-funnel campaign architecture for Tier 1 and Tier 2 launches, spanning platform strategy through channel activation
• Manage always-on programs, seasonal campaign calendars, and reactive activations
• Collaborate with channel, creative, and brand teams to bring campaigns to market efficiently
• Define success metrics for all integrated marketing programs, from brand awareness to pipeline contribution
• Represent Snapdragon at flagship industry events and support Qualcomm-led event strategies

Requirements

• Bachelor's degree and 3+ years of experience in Product Marketing, Marketing, Business, Engineering, or Communications
• Proven experience in integrated marketing strategy ownership
• Expertise in full-funnel campaign architecture and execution
• Strong ability to manage cross-functional partnerships in a matrixed environment
• Experience with performance measurement and applying data to improve future planning

Preferred Qualifications

• 8+ years of integrated or brand marketing experience
• Demonstrated experience managing programs across paid, earned, and owned channels
• Experience in marketing semiconductor, platform, or technology brands (B2B or B2B2C)
• Strong AI fluency with the ability to apply generative AI and automation tools to marketing workflows
• Readiness for future people management responsibilities

About the Company

Qualcomm is building an Integrated Marketing function to orchestrate brand and demand efforts across its most visible product portfolios. We hire the brightest minds and foster a supportive, inclusive culture where your ideas have the power to contribute to world-changing innovations and breakthrough technologies.