Manager, Integrated Marketing, ANZ

Responsibilities

• Lead the end-to-end planning, development, and execution of strategic, commercial marketing campaigns in ANZ across paid, owned, and earned media channels
• Collaborate with the global growth marketing team to ensure the roadmap reflects strategic regional projects and priorities
• Define campaign objectives, set KPIs, forecast results, and implement measurement frameworks to analyze performance and extract actionable insights
• Partner with the wider Commercial team to understand performance opportunities and adjust strategies to improve outcomes
• Collaborate closely with Growth, Product Marketing, Brand, and PR teams to ensure campaign integration and alignment with business priorities
• Oversee campaign budgets, ensuring effective resource allocation and demonstrating return on investment
• Support the localization of global marketing strategies for the ANZ market, accounting for local nuances and audience insights

Requirements

• 7+ years of experience in growth marketing, integrated marketing, campaign management, or a similar function within B2B, fintech, or technology sectors
• Demonstrable experience leading 360-degree marketing campaigns across performance marketing, brand, events, content, and PR channels
• Proven ability to use data to drive decisions, including building and interpreting dashboards and translating insights into recommendations
• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Strong project management and organizational skills with meticulous attention to detail
• Excellent communication skills with the ability to influence and collaborate with internal and external stakeholders

Preferred Qualifications

• Experience with Looker and GA4
• A track record of working in or with high-growth startups or technology companies

About the Company

Airwallex is a unified payments and financial platform for global businesses. Powered by proprietary infrastructure and software, we empower over 200,000 businesses worldwide—including Brex, Rippling, and Qantas—with integrated solutions to manage business accounts, payments, spend management, and treasury at a global scale. Founded in Melbourne, we have a team of over 2,000 people across 26 offices globally.