Manager, Influencer Marketing

Responsibilities

• Drive efficient customer acquisition through high-volume influencer marketing channels
• Manage complex partnerships with influencers and agencies across multiple segments
• Create campaign analyses using KPIs such as Sales, CR, and CAC
• Develop and implement data-driven portfolio growth acquisition strategies
• Architect processes for budget pacing, stewardship, and aggressive negotiations
• Partner with Data Science and Marketing Analytics to validate measurement and attribution approaches
• Collaborate with Brand Strategy, Creative, and Social teams to develop influencer-led content

Requirements

• 5-7 years of relevant professional experience with consistent results
• 2+ years of influencer and/or agency management experience
• Experience in performance marketing or partnerships within the US market
• Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating usage rights
• Substantial experience with performance metrics (CAC, LTV, ROI, revenue share)
• Bachelor's degree or equivalent proven experience in a performance marketing role
• Proficiency in Microsoft Excel

Preferred Qualifications

• Knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, and Twitch influencer strategies
• Background in eCommerce or subscription business models
• Experience in food and beverage or related verticals
• Advanced Excel and reporting automation skills

Benefits

• Competitive salary and 401k with immediate vesting
• Generous PTO, including sabbatical and 16 weeks parental leave
• Comprehensive health and wellness benefits
• Tuition reimbursement after 2 years of service
• Up to 85% discount on HelloFresh meal plan subscriptions

About the Company

HelloFresh Group is a mission-driven company disrupting the traditional food supply chain through brands like HelloFresh, Factor, Green Chef, and EveryPlate.