Manager, Influencer & Creator Marketing

Responsibilities

• Develop and implement global influencer and creator marketing strategies for core game franchises
• Partner cross-functionally with Brand, GTM, Social, Product, and Insights teams
• Oversee the full lifecycle of creator campaigns from outreach to activation
• Manage relationships with key influencers, creators, and external agencies
• Monitor and report on campaign performance using KPI analysis
• Execute creator events and bespoke brand activations

Requirements

• 4-6 years of experience in influencer marketing, talent management, or digital marketing
• Proven track record managing mid-to-large scale influencer campaigns
• Technical understanding of Twitch, YouTube, Instagram, TikTok, and X
• Experience with tools like CreatorIQ, LevelUp, or StreamHatchet
• Proficiency in spreadsheets and project management tools
• Ability to thrive in a fast-paced environment managing multiple deadlines

Preferred Qualifications

• Experience within the gaming industry
• Ability to turn data into clear narratives of success

Benefits

• Medical, dental, and vision insurance
• 14 paid holidays and 15-25 days of vacation
• Paid parental and compassionate leave
• 401(K) and Employee Stock Purchase Program
• Wellbeing and mental health programs
• Commuter benefits and fitness reimbursements

About the Company

2K is a global video game company and a wholly owned label of Take-Two Interactive Software, Inc. 2K publishes world-class titles across multiple genres, including sports, shooters, action, and strategy, featuring iconic brands like NBA 2K, BioShock, and Borderlands.