Manager, Influencer and Content Marketing

Responsibilities

• Manage and execute digital media influencer marketing campaigns for various artists
• Oversee the creation of assets for campaigns and manage short-form content for the label roster
• Identify and seek out influencers appropriate for each campaign
• Develop and maintain relationships with influencers, content creators, and agencies
• Track, analyze, and report on campaign performance across all platforms
• Act as a liaison between artists, artist management, and the label

Requirements

• 2-3 years of UGC experience at a record label, agency, or related media company
• Thorough understanding of TikTok, Instagram, X, YouTube, and influencer marketing
• Proficiency in design and video editing programs such as Photoshop, Final Cut, Aftereffects, or CapCut
• Strong data analysis and research skills
• Excellent written and oral communication skills with the ability to present in meetings
• Highly organized with the ability to manage project timelines and adapt to changing priorities

Preferred Qualifications

• Bachelor's degree
• Deep interest in lifestyle verticals, meme culture, and urban culture
• Experience using a variety of digital marketing tools

Benefits

• Comprehensive medical, dental, vision, life, and disability coverage
• 401K with employer matching
• Inclusive and collaborative global community
• Professional growth and development opportunities
• Paid leave for childbirth, bonding, and caregivers
• Winter recess time off

About the Company

Sony Music Entertainment fuels the creative journey, supporting a diverse roster of international superstars, developing artists, and visionary creators. Working at the intersection of music, entertainment, and technology, we provide the expertise and tools that help artists push creative boundaries and reach new audiences worldwide.