Manager, Growth & Marketing Subscriptions

Responsibilities

• Support growth and subscription marketing strategies focusing on acquisition, conversion, activation, retention, and monetization.
• Develop compelling subscription value propositions, messaging, and positioning to articulate product benefits.
• Manage subscription growth channels and execute rigorous A/B and multivariate testing programs across the funnel.
• Partner with Product and Engineering teams to bring new subscription offers and value propositions to market.
• Drive initiatives to improve the user journey from prospect to subscriber, focusing on seamless onboarding and friction reduction.
• Identify new entry points and user interaction methods to support the subscription value proposition.

Requirements

• 5-8 years of progressive experience in growth marketing, with at least 2 years focused on subscription-based products.
• Proven experience in subscription marketing, including bundled subscriptions, upsells, and complex pricing tiers.
• Deep understanding of the iOS and Google Play app ecosystems and their technical/commercial nuances.
• Analytical fluency with the ability to leverage data such as LTV, churn, cohort analysis, and ARPU to inform strategy.
• Strong experience developing and executing testing plans (A/B, multivariate) to optimize conversion metrics.
• Bachelor's degree in Marketing, Business, or a related field.
• Ability to thrive in a fast-paced, hybrid environment and collaborate effectively across Creative, Product, and Engineering teams.

Benefits

• Flexible Time Off program.
• Hybrid work model.
• Medical insurance options, including $0 cost premium employee coverage.
• Competitive 401K match with no vesting requirement.
• National health, dental, and vision plans effective from day one.
• Progressive family plan benefits.

About the Company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions through advanced technology and AI. Reaching over 360 million monthly active users via The Weather Channel and Weather Underground, the company provides high-volume weather data, insights, and media solutions globally.