Manager, Growth Analytics

Responsibilities

• Manage data ETL to analyze client business across various systems and channels
• Generate insights to illustrate media metrics and data trends
• Uncover marketing communications opportunities through critical reasoning
• Create reports and presentations for internal and external stakeholders
• Ensure data accuracy across the team
• Evaluate effectiveness of paid campaign advertising
• Support creation of KPIs, research studies, and measurement plans
• Apply syndicated and proprietary research tools

Requirements

• 3+ years of experience in data reporting, analytics, or ad research
• Understanding of measurement resources for media planning and placement
• Experience in client presentations for analytic results and recommendations
• Proficiency in Microsoft Excel and PowerPoint, including PivotTables and complex formulae
• Understanding of data operating models, media metrics, and KPIs
• Knowledge of industry standard data sources including DCM and Google Analytics
• Understanding of research fundamentals like sample sizes and methodology

Preferred Qualifications

• Experience with SQL, Python, and visualization tools
• Familiarity with AdTech (ad servers, DSP, SSP) and MarTech (Salesforce, Adobe)
• Experience with databases such as AWS, SQL Server, or Snowflake
• Experience in media research or analytics within an agency setting

Benefits

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance and disability
• Employee discount and stock purchase programs
• Paid family benefits