Manager, Global Event Retail & Licensing

Responsibilities

• Manage the global event retail business and establish retail strategies for League tentpole events such as the Super Bowl, NFL Draft, and international games
• Collaborate with internal and external stakeholders to identify growth opportunities using data-driven insights and analytics
• Support the global ecommerce business by working with licensees to develop financial plans, achieve KPIs, and drive growth strategies
• Oversee a portfolio of partners within the NFL’s global softline apparel category, managing day-to-day communication and contract compliance
• Partner with licensees to increase engagement across key fan segments and activate league-wide partnership deliverables
• Coordinate with the Finance team to ensure timely royalty reporting and financial payments
• Facilitate quality control approvals and licensee line reviews to ensure compliance with contract standards and quality requirements
• Work cross-functionally with other NFL departments, Clubs, and Licensees on joint strategic initiatives

Requirements

• Bachelor's degree in Business, Marketing, Sports Management, or a related field
• Minimum 5+ years of experience in ecommerce, licensing, business development, or brand management within sports, entertainment, or consumer products
• Strong understanding of trademark licensing, deal structures, and contract terms
• Excellent negotiation and presentation skills with the ability to influence stakeholders at all levels
• Advanced proficiency in Microsoft Office Suite, specifically Excel and PowerPoint
• Strong analytical skills with the ability to synthesize data into actionable insights
• Exceptional organizational skills and the ability to manage multiple projects simultaneously

Preferred Qualifications

• Experience working with collegiate athletics or professional sports leagues
• Knowledge of various retail and distribution channels
• Understanding of digital commerce and D2C business models
• International licensing experience
• Experience using CRM systems and licensing databases

About the Company

The NFL is committed to building an inclusive work environment that reflects its incredible fan base. We operate based on core values of respect, integrity, team responsibility, and resiliency, striving to deliver excellence through innovation and leadership in the sports industry.