Manager Global Brand Development & Marketing

Responsibilities

• Translate brand strategy into integrated go-to-market plans including objectives, positioning, and channel mix
• Execute campaigns across retail, media, digital, social, PR, and events
• Lead day-to-day program execution with internal and external partners
• Write effective briefs and support creative development and asset production
• Deliver region-ready assets, toolkits, and calendars to maintain brand cohesion
• Track and measure against KPIs and provide optimization recommendations
• Manage project timelines, budgets, and deliverables
• Partner with regional marketing teams to ensure local insights are reflected in plans
• Work with Brand Creative to ensure visual and tonal consistency

Requirements

• Bachelor’s degree in marketing or related field
• 5+ years in integrated consumer marketing or brand management
• Proven experience in campaign and brand activation
• Data-driven mindset with ability to action consumer insights
• Strong storytelling and presentation skills
• Knowledge of digital marketing, ecomm, social, YouTube, PR, and retail channels
• Proficiency in project management, Microsoft Office, and budget management

Preferred Qualifications

• MBA
• Experience in Toy, Game, or Licensing industries

About the Company

Hasbro and Wizards of the Coast reimagine iconic brands to create experiences that spark joy, connection, and community through the magic of play.