Manager, Fan Development

Responsibilities

• Lead the execution of a fan growth strategy in Spain focused on digital performance, acquisition, engagement, and retention.
• Own the end-to-end growth engine across social media, CRM/lifecycle marketing, and paid media channels.
• Manage social and content agencies to optimize audience growth and engagement metrics.
• Drive lifecycle strategy and database growth through optimized fan journeys and segmentation.
• Oversee paid media strategy and execution, ensuring scalability and high ROI.
• Manage relationships with local influencers, creators, and celebrities to drive measurable impact.
• Define and track performance KPIs including fan base growth, churn reduction, and campaign conversion rates.
• Lead and manage external agencies, establishing strong governance and reporting processes.

Requirements

• Degree in Marketing, Digital, Business, Finance, or a related field.
• Minimum 5 years of experience in digital, growth, or performance marketing.
• 2+ years of management experience leading teams, agencies, or vendors.
• Fluent in both Spanish and English (written and spoken).
• Strong analytical skills with the ability to interpret data to drive engagement strategies.
• Proficiency in Microsoft PowerPoint, Excel, and Word.
• Proven track record of driving audience growth and digital performance KPIs.
• Ability to work onsite in Madrid, Spain.

Preferred Qualifications

• Experience in the Sports, Entertainment, or FMCG industries.
• Existing knowledge of the NFL and its ecosystem.
• Experience operating within fast-moving cultural and content ecosystems.

About the Company

The NFL is a global leader in sports and entertainment, dedicated to growing the game and its fan base through innovation and world-class storytelling. We value respect, integrity, team responsibility, and resiliency in everything we do.