Manager, DTC

Responsibilities

• Own and deliver revenue, margin, and inventory targets for the DTC category
• Define and evolve role-based assortment strategies including traffic and margin drivers
• Evaluate SKU productivity and recommend scaling or removal
• Partner with Product, Supply Chain, and Marketing to shape line plans
• Own demand forecasts and optimize inventory flow and availability
• Develop and execute promotional and pricing strategies
• Lead on-site merchandising strategy to drive conversion and AOV
• Optimize category navigation, product storytelling, and digital shelf experience
• Translate data into clear commercial actions and decisions

Requirements

• 5–8+ years of experience in merchandising, DTC/eCommerce, buying, or category management
• Strong commercial and financial acumen (margin, forecasting, inventory management)
• Experience owning or influencing assortment, pricing, and promotional strategy
• Highly analytical with ability to turn data into actionable insights
• Experience in eCommerce or omnichannel retail environments

Preferred Qualifications

• Direct experience with DTC site merchandising and digital shelf optimization
• Background in consumer products or hard goods
• Experience operating in a test-and-learn or experimentation-driven environment

About the Company

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. Powered by the Shark and Ninja brands, the company brings disruptive innovation to market across multiple product categories worldwide.