Manager, Digital Strategy and Growth

About the Company

Osmo is a digital olfaction company on a mission to give computers a sense of smell to improve the health and wellbeing of human life. Olfactory Intelligence has applications across industries including fragrance, manufacturing, security, medicine, and more.

Responsibilities

• Own and optimize lifecycle marketing across email and CRM (HubSpot)
• Build and scale lead nurturing flows to move prospects from inbound to qualified leads
• Oversee paid acquisition across search, paid social, and retargeting
• Lead SEO efforts to establish brand presence on Google and AI platforms
• Manage external media agencies and hold them accountable to KPIs
• Own website performance and conversion rate optimization using Webflow
• Develop a consumer-centric social and content strategy for B2B audiences
• Own full-funnel reporting from traffic to closed-won revenue

Requirements

• 8+ years in digital or growth marketing (B2B2C, DTC, or hybrid)
• Strong experience with HubSpot or similar CRM
• Hands-on experience with Webflow and landing page optimization
• Deep familiarity with paid media platforms like Meta and Google
• Proven ability to manage external agencies
• Highly data-centric with a strong analytical mindset

Preferred Qualifications

• Experience writing or managing Substack or newsletter content
• Background in fragrance, beauty, or consumer brands
• Experience marketing to founders, indie brands, or creators