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Posted a day ago
Manager, Digital Partnerships
MAGNAManager, Digital Partnerships
Perks & benefits
Medical InsuranceHealth InsurancePaid LeaveFamily Medical Insurance
Requirements
Media tool proficiency, Integrated marketing plan development, Ad serving technology experience, Team leadership ability
Skills
Digital MarketingMedia Planning
About the role
Responsibilities
- Lead a team of Negotiators and Associates to develop and execute digital media plans
- Communicate with clients regarding marketplace intelligence, negotiation, and partnership needs
- Maintain daily client contact and foster relationships with media partners
- Present plan recommendations and identify non-traditional partnership opportunities
- Manage partner negotiations, budgets, billing, and campaign oversight
- Mentor associates and ensure high-quality work standards
- Provide guidance on reports and manage Analytics and Ad Ops relationships
Requirements
- Fundamental understanding of media and syndicated tools
- Ability to develop integrated marketing communication plans
- Experience with campaign management and ad serving technology (Double Click DART, Atlas DMT, Media Mind)
- Experience across a variety of media channels
- Ability to delegate and oversee team workloads
Preferred Qualifications
- 4+ years of experience in digital media planning
- Working knowledge of third-party Internet marketing research tools like comScore Media Metrix, Nielsen NetView, @Plan, or NetRatings
- Strong oral and written communication skills
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance and disability
- Employee discount and stock purchase programs
- Paid family benefits
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MAGNA · New York
