Manager, Digital Partnerships

Responsibilities

• Communicate with clients on marketplace intelligence, negotiation, and partnership needs
• Maintain daily client contact and foster relationships with media partners
• Present plan recommendations and identify new opportunities
• Lead strategic media planning and participate in KPI and RFP development
• Manage partner negotiations, budget, billing, and campaign oversight
• Mentor associates and ensure high-quality work standards
• Provide guidance on reports and manage Analytics and Ad Ops relationships

Requirements

• Fundamental understanding of media and syndicated tools
• Ability to develop integrated marketing communication plans
• Experience with campaign management and ad serving technology (Double Click DART, Atlas DMT, Media Mind)
• Experience across a variety of media channels
• Ability to delegate and oversee workload

Preferred Qualifications

• 4+ years of experience in digital media planning
• Working knowledge of third-party Internet marketing research (comScore Media Metrix, Nielsen NetView, @Plan, NetRatings)
• Strong oral and written communication skills

About the Company

Initiative is a media agency that helps brands build Fame and Flow by orchestrating consumer experiences through strategic media planning and diverse community engagement.