Manager, Digital Partnerships

Responsibilities

• Communicate with clients on marketplace intelligence and partnership needs
• Manage daily client contact and develop relationships with media partners
• Lead strategic media planning, KPI development, and partner negotiations
• Delegate and oversee plan development and manage budgets
• Manage Analytics and Ad Ops relationships for proper tagging and reporting
• Secure best marketplace pricing and foster media partner relationships

Requirements

• Experience across a variety of media channels
• Fundamental understanding of media and syndicated tools
• Ability to develop integrated marketing communication plans
• Experience with campaign management/ad serving technology (Double Click DART, Atlas DMT, or Media Mind)

Preferred Qualifications

• 4+ years of experience in digital media planning
• Working knowledge of third-party research tools like comScore Media Metrix or Nielsen NetView
• Strong oral and written communication skills
• Ability to delegate and oversee Associate and Negotiator workloads

About the Company

Initiative is a media agency that helps brands build Fame and Flow by orchestrating consumer experiences through media responsibility, diversity, and innovation.