Manager, Digital Content and Social Strategy

Responsibilities

• Lead social media copywriting, brand voice, and community management across platforms to ensure fan-first engagement.
• Own the management and optimization of multiple social profiles, including Instagram, TikTok, YouTube, and X.
• Develop and execute social media strategies that include creating compelling UGC and organic content from events and activations.
• Optimize audio/video metadata and sounds using SEO and GEO principles to maximize discoverability.
• Analyze performance metrics (KPIs, impressions, CTR, CPM) and prepare insightful reports for executives and stakeholders.
• Manage the social media calendar, planning and forecasting content weeks or months in advance.
• Partner with marketing leads and external agencies to develop effective briefs and multi-faceted social campaigns.
• Track competitive activity and translate influencer campaign data into actionable strategic insights.

Requirements

• 4-6 years of hands-on experience developing social media content and running digital campaigns from strategy to execution.
• Proficiency with Adobe Creative Suite, specifically Photoshop, for creating visual content.
• Experience using CapCut and video editing tools.
• Experience with web analytics tools and managing ad platforms (e.g., Google Analytics, Meta Business Manager, TikTok for Business).
• Deep understanding of both paid and organic social media algorithms.
• Strong organizational skills with the ability to manage multiple projects and meet tight deadlines.

Preferred Qualifications

• Prior experience working in entertainment, film/TV, music, or media environments.
• Proven track record working with social media agencies, influencers, and external content creators.

Benefits

• Comprehensive medical, dental, vision, life, and disability coverage.
• 401K with employer matching.
• Inclusive benefits including fertility coverage, mental health resources, and paid leave for caregivers and childbirth.
• Professional growth and development opportunities within a global community.
• Annual winter recess.

About the Company

Sony Music Entertainment fuels the creative journey, supporting a diverse roster of international superstars and visionary creators. Sony Music Masterworks specializes in instrumental music, soundtracks for film, TV, and video games, and Broadway cast albums.