Manager, Digital Campaign Strategy and Execution, Corporate Communications

Responsibilities

• Develop and execute end-to-end digital content campaigns that support Corporate Communications priorities for global internal and external audiences
• Create content across multiple formats, including written, audio, video, and visual/graphic content
• Apply a social-media-informed lens to corporate storytelling, understanding platform behaviors, trending formats, and virality potential
• Collaborate with the Corporate Communications team to align campaign content with company messaging and approval processes
• Distribute content across multiple platforms, tailoring timing and framing to respect cultural nuances and global time zones
• Track and analyze campaign performance data, including reach and engagement metrics, to report findings and recommend adjustments
• Conduct post-campaign analyses to identify performance drivers and opportunities for future improvement
• Partner with creative teams (designers, videographers, etc.) to incorporate data insights into the creative development process

Requirements

• 3+ years of experience in digital content or social media campaign strategy, ideally within entertainment, media, or a culturally driven brand
• A strong portfolio demonstrating versatility across written, audio, video, and visual formats
• Deep fluency in social media platforms including Instagram, LinkedIn, TikTok, and YouTube
• Data-driven approach with experience setting KPIs and using analytics dashboards to pivot strategy
• Excellent writing and editing skills with the ability to adapt voice and tone for different formats and audiences
• Strong project management skills and the ability to manage multiple campaigns in a fast-paced environment
• Bachelor's degree in Communications, Journalism, Digital Media, or a related field

Benefits

• Inclusive, collaborative, and global community
• Comprehensive benefits package including medical, dental, vision, life, and disability coverage
• 401K with employer matching
• Voluntary benefits including identity theft protection, mental health resources, and fertility coverage
• Paid leave for childbirth, bonding, and caregivers
• Investment in professional growth and development
• Time off for a winter recess

About the Company

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. We operate at the intersection of music, entertainment, and technology to help our artists push creative boundaries and reach new audiences.