Manager, Digital Analytics Implementation Specialist

Responsibilities

• Design, implement, and support digital analytics tagging solutions across web and mobile platforms
• Partner with Global Wealth Management business and technology teams to influence digital measurement strategy
• Translate complex business requirements into scalable analytics implementation specifications
• Deliver and maintain Adobe Analytics and Adobe Launch/Tags implementations
• Collaborate with developers to validate analytics data and ensure consistent measurement across user journeys
• Build and maintain Adobe Analytics Workspace dashboards to meet business needs
• Monitor data quality and use tag auditing tools to proactively identify and troubleshoot implementation gaps
• Maintain comprehensive analytics documentation, including tracking specifications and link tracking guides

Requirements

• Bachelor’s degree in Computer Science, Computer Engineering, or a related technical discipline
• 2+ years of hands-on experience with HTML, CSS, and JavaScript
• 2+ years of experience implementing Adobe Analytics using Adobe Launch/Tags
• 2+ years of experience configuring web and mobile analytics across complex digital platforms
• Experience working with Adobe Experience Platform (AEP) Web SDK
• Strong experience in data validation, visualization, and dashboard development

Preferred Qualifications

• Familiarity with Google Analytics (GA4) and Google Tag Manager
• Experience with Power BI or similar enterprise visualization tools
• Experience working in regulated financial services environments
• Understanding of SEO and digital discoverability concepts
• Exposure to digital communication or personalization platforms

About the Company

Scotiabank is a leading bank in the Americas, guided by the purpose "for every future." We help our customers, families, and communities achieve success through a broad range of advice, products, and services, including personal and commercial banking, wealth management, and capital markets.