Manager Data Scientist - MMM

Responsibilities

• Lead the development and implementation of Media Mix Models to optimize marketing spend
• Manage end-to-end analytics projects including data acquisition, modeling, and validation
• Partner with marketing, finance, and business leadership to align analytical solutions with strategic objectives
• Build and oversee predictive and forecasting models for budget allocation decisions
• Mentor and guide junior data scientists through technical leadership and code reviews
• Present analytical findings and business impact to senior stakeholders and executive leadership
• Drive deep-dive analyses on campaign performance and media effectiveness
• Establish scalable MMM frameworks, methodologies, and governance standards

Requirements

• Bachelor’s or Master’s degree in Data Science, Statistics, Economics, Mathematics, or Computer Science
• 8+ years of experience in Media Mix Modeling (MMM), marketing analytics, or advanced statistical modeling
• Expertise in regression analysis, time-series modeling, econometrics, and forecasting
• Hands-on experience with Python, R, SQL, and Tableau or Power BI
• Proven experience leading analytics projects and managing teams
• Strong understanding of marketing and media data sources (Nielsen, IRI, CRM, etc.)
• Excellent stakeholder management and communication skills

Preferred Qualifications

• Experience with large-scale datasets and cloud platforms (AWS, Azure, or Google Cloud)
• Knowledge of causal inference, marketing attribution, and LTV analysis
• Experience designing and evaluating A/B tests and controlled experiments
• Prior experience in consulting or agency environments

About the Company

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.