Manager, Customer CRM

Responsibilities

• Own the planning, strategy, and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives.
• Manage agency and vendor relationships end-to-end, including creative asset quality, project timelines, and budget tracking.
• Develop and manage audience segmentation and targeting strategies in collaboration with leadership.
• Analyze campaign performance data to develop insights-driven optimization recommendations and implement performance improvements.
• Serve as a subject matter expert on email marketing best practices, including segmentation, personalization, A/B testing, and deliverability.
• Oversee complex project workflows and cross-functional coordination to ensure on-time, on-brand execution.
• Ensure all HCP email campaigns comply with regulatory requirements such as HIPAA, CAN-SPAM, and industry guidelines.

Requirements

• 3–7+ years of experience in email marketing, CRM marketing, or digital marketing.
• Proven experience managing external agency partners and overseeing project delivery.
• Demonstrated expertise with marketing automation platforms (e.g., Marketo, Adobe Campaign, or Salesforce).
• Strong analytical skills with a proven ability to use data for campaign optimization and strategic decision-making.
• Excellent project management, communication, and stakeholder management skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications

• Experience in pharmaceutical, healthcare, or other highly regulated industries.
• Knowledge of compliance requirements specific to healthcare marketing (HIPAA, CAN-SPAM).
• Experience with CRM or CDP platforms.
• Familiarity with email analytics and reporting tools.
• Demonstrated success building cross-functional alignment in a matrixed organization.

About the Company

Allergan Aesthetics, an AbbVie company, develops, manufactures, and markets a portfolio of leading aesthetics brands and products, including facial injectables, body contouring, plastics, and skin care. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence.