Manager, Creative Content Kids & Preschool

Responsibilities

• Lead the creative development and execution of animated long-form and short-form projects across TV, streaming, YouTube, and digital platforms
• Drive story and franchise development in collaboration with writers, producers, studios, and showrunners to ensure brand-aligned storytelling
• Provide strategic creative leadership and actionable feedback on pitches, scripts, visual development, casting, and final edits
• Partner cross-functionally with Franchise, Consumer Products, Marketing, and Digital teams to support cohesive franchise-building strategies
• Manage relationships with external production studios, creators, agents, and industry partners
• Oversee multiple concurrent productions and development pipelines to ensure creative quality and brand consistency
• Identify emerging creative talent and innovative content formats to support long-term franchise goals

Requirements

• 5–8 years of experience in animation, television, streaming, or digital content development and production
• Proven experience managing creative projects and collaborating with internal and external stakeholders
• Strong understanding of storytelling fundamentals, including character development, structure, and pacing for kids and preschool audiences
• Experience working with franchise-driven or brand-based entertainment content
• Strong visual storytelling sensibility and knowledge of animation production pipelines
• Highly organized with strong project management skills and the ability to balance multiple priorities in a fast-paced environment
• Excellent communication, presentation, and relationship-management skills

Preferred Qualifications

• Experience overseeing both long-form and short-form animated content
• Understanding of platform-specific content strategies across broadcast, streaming, and digital ecosystems
• Existing relationships within the animation and kids entertainment creative community
• Experience collaborating on global franchise and brand initiatives
• Strong PowerPoint and presentation storytelling skills

About the Company

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, and many others. We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play.