Manager, Creative Content Kids & Preschool

Responsibilities

• Lead the creative development and execution of animated long-form and short-form projects across TV, streaming, YouTube, and digital platforms.
• Drive story and franchise development in collaboration with writers, producers, studios, and showrunners to ensure brand-aligned storytelling.
• Provide strategic creative leadership and actionable feedback across all stages of production, including scripts, visual development, and final delivery.
• Partner cross-functionally with Franchise, Consumer Products, Marketing, and Digital teams to support cohesive franchise-building strategies.
• Manage relationships with external production studios, creators, agents, and industry partners.
• Oversee multiple concurrent productions and development pipelines, ensuring creative quality and brand consistency.
• Guide the development of digital-first and platform-native storytelling strategies for YouTube and emerging ecosystems.

Requirements

• 5–8 years of experience in animation, television, streaming, or digital content development and production.
• Proven experience managing creative projects and collaborating with internal and external stakeholders.
• Strong understanding of storytelling fundamentals, including character development, structure, and pacing for kids and preschool audiences.
• Experience working with franchise-driven or brand-based entertainment content.
• Strong visual storytelling sensibility and knowledge of animation production pipelines.
• Familiarity with digital-first storytelling and audience engagement strategies.
• Highly organized with strong project management skills and the ability to balance multiple priorities.

Preferred Qualifications

• Experience overseeing both long-form and short-form animated content.
• Understanding of platform-specific content strategies across broadcast, streaming, and digital ecosystems.
• Existing relationships within the animation and kids' entertainment creative community.
• Experience collaborating on global franchise and brand initiatives.

About the Company

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, and Fisher-Price. We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play.