Manager, Consumer Marketing

Responsibilities

• Create and execute Snap’s product and brand marketing strategy, positioning, and programs to communicate value propositions for consumers and businesses.
• Develop creative consideration campaigns, narratives, success stories, and thought leadership to drive adoption of Snapchat and its advertising solutions.
• Partner cross-functionally with Product Marketing, Sales, Communications, Insights, and Partnerships to ensure global messaging resonance.
• Drive global consistency by developing playbooks, toolkits, and frameworks to standardize marketing efforts worldwide.
• Define success metrics, measure campaign performance, and iterate based on audience insights and data.
• Identify new opportunities to drive cultural relevance and differentiate Snap within the technology landscape.

Requirements

• 10+ years of experience in marketing, including at least 1 year of management experience.
• Proven experience building programs for both business and consumer audiences, specifically within the Social Media and Technology industries.
• Experience leading lifestyle and culture-driven activations and building programs around emerging trends and next-generation consumer behaviors.
• Strong storytelling and presentation skills, with the ability to translate complex data and insights into compelling narratives.
• Exceptional analytical and problem-solving skills with a demonstrated ability to use data to inform decision-making.
• Ability to manage multiple projects in a fast-paced, time-sensitive environment with high attention to detail.

Preferred Qualifications

• Strong cross-functional leadership and stakeholder management skills.
• Experience with digital media and using advertising data to inform marketing strategy.
• Track record of success in domestic and global marketing or advertising roles.
• Experience building programs specifically for Agency or Partner-facing audiences.

Benefits

• Comprehensive medical coverage and emotional/mental health support programs.
• Paid parental leave.
• Compensation packages including equity in the form of RSUs.

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Our core products include Snapchat, Lens Studio, and Spectacles, all designed to empower people to express themselves, live in the moment, and have fun together.