Manager, Communications & Personalization Strategy & 1:1 Base Growth

Responsibilities

• Lead the development of the Communications & Personalization (C&P) strategy, including strategic vision, business outcomes, and roadmaps.
• Drive the 1:1 base growth agenda by identifying and prioritizing communication opportunities with measurable business impact.
• Partner with Marketing, Product, Engineering, and Data teams to evolve MarTech capabilities, including AI, automation, and journey orchestration.
• Deliver executive-ready storytelling and presentations that translate complex data, AI, and technology topics into clear business recommendations.
• Lead cross-functional pods and direct reports to execute C&P strategy and base growth priorities.
• Translate performance data into actionable insights to optimize targeting, offer strategy, channel mix, and customer experience.

Requirements

• 8+ years of experience in marketing strategy, customer growth, base management, CRM, or personalization.
• Strong understanding of lifecycle marketing, customer targeting, and journey optimization across multiple channels.
• Proven ability to connect marketing strategy with MarTech, AI, automation, and data capabilities.
• Experience working with performance data to diagnose issues and drive recommendations.
• Strong executive storytelling and stakeholder management skills.
• Experience leading cross-functional teams or complex initiatives in a fast-paced environment.

Preferred Qualifications

• Experience in the telecommunications industry or other complex, data-rich, customer lifecycle-driven businesses.
• Proficiency with reporting tools such as Looker, Tableau, or similar platforms.
• Background in marketing, analytics, strategy, consulting, or business transformation.
• MBA or equivalent post-secondary degree.

Benefits

• Comprehensive total rewards package including competitive salary and bonus structures.
• Minimum of 3 weeks of vacation and a flexible benefits plan.
• Hybrid work flexibility (in-office, virtual, or a combination).
• Generous company-matched pension and share purchase programs.
• Opportunities for career growth and continuous learning and development.

About the Company

TELUS is a people-focused, customer-first, purpose-driven team dedicated to innovating through technology. We aim to improve lives by solving complex problems and creating remarkable human outcomes in a digital world.