Manager, Commercial Partnerships

Responsibilities

• Manage partner relationships by pitching label priorities, coordinating meetings, and escalating issues.
• Execute social-first campaign activations including launches, trends, challenges, AR lenses, and creator programs.
• Act as the operational lead between label teams and social platforms (TikTok, Meta, X, Snap, Twitch, YouTube, VEVO).
• Oversee gaming partner strategy, including channel integrations, co-marketing, and sponsorship activations.
• Develop campaign measurement frameworks and compile performance reports with actionable insights.
• Manage deliverables for marketing and ad credits, and spearhead claims and takedowns.
• Serve as project manager for platform-led opportunities such as beta testing and exclusive formats.

Requirements

• 3–5+ years of experience in account management, partnership management, digital marketing, or a label/agency role.
• Proven track record managing multi-stakeholder campaigns and social-first activations.
• Strong project management skills with the ability to handle multiple deadlines simultaneously.
• Analytical mindset with experience working with campaign metrics (engagement, views, CTR, conversion).
• Deep understanding of short-form social content, creator ecosystems, and platform mechanics.
• Excellent verbal and written communication and presentation skills.
• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Direct experience working with major social media and video platforms.
• Familiarity with music industry workflows, release cycles, and label organizational structures.

Benefits

• Comprehensive medical, dental, vision, life, and disability coverage.
• 401K with employer matching.
• Inclusive and collaborative global community.
• Professional growth and development investment.
• Voluntary benefits including mental health resources, fertility coverage, and caregiver leave.
• Time off for a winter recess.

About the Company

Sony Music Entertainment fuels the creative journey. We’ve played a pioneering role in music history, nurturing some of music’s most iconic artists and producing some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing artists, and visionary creators at the intersection of music, entertainment, and technology.