Manager, Canada Audience Insights

Responsibilities

• Lead research that informs key business decisions, including audience understanding, positioning, messaging, and go-to-market strategy
• Design and deliver both foundational and tactical research, spanning areas such as brand health, creative effectiveness, and audience needs
• Identify drivers of behavior, perception, and growth opportunities, translating them into clear implications for the business
• Influence decisions across marketing, product, and partnerships, acting as a trusted thought partner to cross-functional stakeholders
• Establish and evolve insight frameworks, tools, and processes that improve how insights are generated, shared, and applied across teams
• Surface market-specific nuances across regions within Canada to help determine where strategies should be locally tailored

Requirements

• 5+ years of experience in Marketing Research or Insights
• Understanding of research types such as concept development, script testing, copy testing, ethnography, segmentation, and brand health
• Proficiency with qualitative and quantitative techniques
• Comfort with self-moderating 1-on-1 interviews
• Understanding of Qualtrics or extensive experience with programming surveys
• Expertise with brand tracking research, leveraging crosstab tools, stat testing tools, and indexing
• Experience with AI in research
• Experience designing and executing research end-to-end, from scoping through delivery
• Experience representing market-specific needs within a broader global organization

About the Company

DoorDash's mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about.