Manager, Business Marketing (SMC)

Responsibilities

• Lead brand marketing strategy and GTM plans for Small and Medium businesses (SMC) to grow Snap's advertising business.
• Develop and execute integrated marketing programs including brand campaigns, podcasts, webinars, influencer programs, and thought leadership.
• Design and lead flagship B2B event programs, ranging from industry conferences to bespoke client experiences.
• Partner with Sales, Creative Strategy, Product MarComms, and Comms to highlight unique ad products and creative solutions.
• Create compelling advertiser success stories and localized content that demonstrates ROI and campaign effectiveness.
• Build strategic partnerships with agencies, industry bodies, and event organizers to amplify B2B presence.
• Track, measure, and report on the effectiveness of marketing initiatives to ensure alignment with revenue goals.

Requirements

• 10+ years of relevant experience in B2B marketing, ideally within technology or digital media.
• Proven track record in developing and executing marketing strategies specifically for Small & Medium Businesses (SMB).
• Experience managing end-to-end marketing programs from strategic planning through execution and optimization.
• Strong analytical skills with experience using data to demonstrate ROI and inform marketing strategies.
• Experience managing marketing budgets and allocating resources effectively across multiple initiatives.
• Ability to navigate complex, matrixed organizations and build strong relationships with cross-functional teams.
• Excellent communication and presentation skills for engaging with advertisers, agencies, and industry stakeholders.

About the Company

Snap Inc. is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate. Our core products include Snapchat, Lens Studio, and Spectacles. We empower people to express themselves, live in the moment, learn about the world, and have fun together.