Manager, Business Development

Responsibilities

• Identify, prospect, and onboard high-value enterprise clients in the APAC e-commerce and non-gaming app verticals.
• Manage the full sales cycle from lead generation and solution pitching to negotiation and contract closing.
• Develop and execute localized sales and business development strategies for APAC markets.
• Build and maintain long-term strategic relationships with key clients, conducting regular business reviews and providing customized growth solutions.
• Collaborate with internal product, operations, and technical teams to ensure seamless client onboarding and campaign optimization.
• Track industry trends and competitor strategies to provide market analysis and enhance brand influence.
• Maintain accurate sales pipelines and provide regular reports on business progress and market feedback.

Requirements

• 5 years of professional sales or business development experience in mobile ad tech, digital marketing, e-commerce, or the non-gaming app industry.
• Proven track record in large client development and account expansion with mid-to-large scale brands.
• In-depth understanding of the APAC e-commerce ecosystem and non-gaming app business models.
• Strong knowledge of mobile user acquisition and in-app monetization logic.
• Fluency in both English and Mandarin for professional business communication.
• Bachelor's degree in Marketing, Business Administration, International Trade, or a related field.
• Excellent negotiation, presentation, and cross-team collaboration skills.

Preferred Qualifications

• Existing mature client resources within the APAC e-commerce or non-gaming app verticals.
• Experience in e-commerce brand operations.
• Previous experience working in international ad tech, internet, or cross-border e-commerce enterprises.
• Familiarity with AppLovin or other User Acquisition (UA) platforms.

About the Company

AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize, and grow their global audiences. Our Consumer team empowers app developers and e-commerce brands to scale through cutting-edge advertising and user acquisition solutions.