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Posted 18 hours ago
Manager, Business Analytics
MediabrandsManager, Business Analytics
Perks & benefits
Medical InsuranceHealth InsurancePaid LeaveFamily Medical Insurance
Requirements
3-4 years data/analytics experience, Marketing analytics expertise, Leadership experience, University degree
Skills
marketing analyticsData AnalyticsMedia Planning
About the role
Responsibilities
- Build and develop a deep understanding of client strategic issues and competitive positioning
- Participate in measurement plan development and execution
- Generate and communicate actionable insights through sophisticated analytic techniques
- Lead, mentor, and train analysts and direct reports
- Present reports and POVs to clients regularly
- Design tests to measure the incremental impact of media on business outcomes
- Partner with Planning and Investment teams on budget setting and media plan optimization
- Recruit new talent and provide methodological support to agency teams
Requirements
- 3-4 years of data and analytics experience in advertising, management consulting, or marketing
- Industry knowledge in marketing analytics and data solutions (1st/3rd party data, data lakes, clean rooms)
- Experience in integrated marketing, media, and customer journey development
- Expertise in audience-based marketing and data-driven advertising
- Proven leadership ability and client relationship experience
- Strong communication and presentation skills
- University degree
Benefits
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance and disability
- Employee discount and stock purchase programs
- Paid family benefits
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Mediabrands · New York
