Manager, Brand Media Strategy & Planning

Responsibilities

• Support the development, execution, and communication of brand media strategies in partnership with internal stakeholders and external agencies
• Develop audience targeting strategies informed by research, insights, and performance data
• Brief, review, and approve media plans from external agencies to ensure alignment with strategic objectives and budget
• Translate insights from marketing analytics, attribution models, and Media Mix Modeling (MMM) into actionable investment decisions
• Monitor and analyze media performance to drive optimization across weekly, monthly, and quarterly reporting cycles
• Build and own scalable processes for media implementation, campaign setup, budget pacing, and operational excellence

Requirements

• 5+ years of relevant professional experience
• 3+ years managing media agencies or external partners
• Strong knowledge of digital media channels including Social Media, CTV/OTT, YouTube, Streaming Audio, and Podcasts
• Experience in the U.S. media market and national media landscape
• Strong analytical foundation with experience in brand and performance KPIs (CAC, ROI, brand lift, etc.)
• Experience with measurement frameworks like MMM, incrementality testing, and attribution methodologies
• Bachelor's degree required

Preferred Qualifications

• Background in eCommerce or subscription-based business models
• Experience with reporting automation, dashboards, or data visualization tools

Benefits

• Competitive salary and 401k with immediate vesting
• Generous PTO, including sabbatical and 16 weeks parental leave
• Comprehensive health and wellness benefits
• Tuition reimbursement after 2 years of service
• Up to 85% discount on HelloFresh meal plan subscriptions

About the Company

HelloFresh is a fast-paced, mission-driven company disrupting the traditional food supply chain through its portfolio of brands including HelloFresh, Factor, GreenChef, and EveryPlate.