Manager, Brand Marketing

Responsibilities

• Develop and own the Healthcare & Pharma category marketing strategy, including annual and quarterly plans
• Partner cross-functionally with Product Marketing, Research, Performance Marketing, and Sales teams
• Translate customer insights and market trends into compelling messaging and thought leadership
• Lead integrated category marketing programs such as executive councils, industry events, and webinars
• Work with Research & Insights to identify emerging trends and develop industry-specific research
• Measure and communicate program effectiveness through engagement and pipeline influence metrics

Requirements

• 5–8+ years of experience in B2B marketing, category marketing, or brand marketing
• Strong storytelling ability to translate complex technology concepts into customer narratives
• Proven ability to manage multiple projects in a fast-paced environment
• Data-driven mindset with experience measuring success against business outcomes
• Strong cross-functional collaboration and influence skills

Preferred Qualifications

• Experience leading marketing programs within the healthcare, pharmaceutical, or life sciences ecosystem
• Deep understanding of healthcare marketing, including HCP engagement and privacy considerations
• Experience engaging senior-level marketing leaders and building executive communities

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, helping advertisers reach audiences across the open internet.