Manager, Brand Marketing — Healthcare & Pharma

Responsibilities

• Develop and own the Healthcare & Pharma category marketing strategy, creating annual and quarterly plans aligned to business priorities and revenue goals.
• Partner cross-functionally with Product Marketing, Research & Insights, Performance Marketing, Communications, and Sales to bring category narratives to life.
• Translate customer insights and market trends into compelling messaging, content, and thought leadership for healthcare and pharmaceutical marketers.
• Lead integrated category marketing programs, including executive councils, industry events, webinars, and research launches.
• Collaborate with Research & Insights to identify emerging trends and develop industry-specific research.
• Measure and communicate program effectiveness through engagement, pipeline influence, and business impact metrics.

Requirements

• 5–8+ years of experience in B2B marketing, category marketing, or brand marketing.
• Experience within the healthcare, pharmaceutical, life sciences, or media technology industries.
• Proven ability to develop category strategies and translate business priorities into integrated marketing plans.
• Strong storytelling skills with the ability to translate complex technology concepts into customer narratives.
• Experience engaging senior-level decision-makers and building executive-level programs.
• Data-driven mindset with experience measuring success against business outcomes.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Qualifications

• Deep understanding of the healthcare marketing landscape, including HCP engagement, privacy considerations, and evolving media trends.
• Experience leading integrated marketing programs within the biotechnology or health media ecosystem.
• Proven track record of influencing cross-functional teams without direct authority.

About the Company

The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising. Our technology helps advertisers reach the right audiences across the open internet—from streaming TV and podcasts to mobile apps and news. We are driven to solve meaningful challenges and build a more transparent, effective, and responsible advertising ecosystem.