Manager, Brand Marketing

Responsibilities

• Lead end-to-end seasonal brand marketing planning by translating global brand strategies into locally relevant, culturally impactful executions.
• Build and deliver integrated marketing plans that energize creators and consumers while driving marketplace and business impact.
• Develop hyper-local content briefs based on global direction to connect with country-level audiences.
• Identify and activate key city-led brand, product, and marketplace moments and partnerships.
• Manage budgets and project timelines to ensure excellence in execution of seasonal gameplan milestones.
• Track performance and use marketing analytics and consumer insights to optimize future strategies.
• Collaborate cross-functionally with global brand management, creative, and in-country sales teams.
• Coach and lead a high-performing marketing team.

Requirements

• Proven experience in marketing planning, storytelling, and integrated campaign execution.
• Deep understanding of youth culture, creator trends, and consumer behavior.
• Strong expertise in budget management and project management.
• Experience leveraging marketing tools, analytics, and data synthesis to drive decisions.
• Excellent communication, presentation, and relationship-building skills.
• Ability to work effectively within a complex, cross-functional matrix organization.
• Demonstrated leadership skills with a focus on teamwork and accountability.

About the Company

Converse is a worldwide advocate for self-expression. We are a place where passionate individuals come together to create the future of sport, bringing innovation and inspiration to every athlete in the world. We celebrate the unique and creative people of the world, fostering a culture where everyone has the freedom to create and grow professionally.